Digital Marketing Tips, Strategies and Guidelines
Title Tag This tag should be as per Google's set length, and shouldn't contain "Home" or other non-descriptive text. Use only one or two keyword targets for the page. Effects on traffic: The title tag is an element that the search engines use to help determine what the webpage is all about. Since it shows up as the first line of your listing in search results, it can make or break your clicks if it does not sound appealing to people. A concise and appropriate title tag projects an image of professionalism as well as encourages users to bookmark your page, knowing they won't have to edit text to remember what they bookmarked. Header Tags There should always be some of the header tags. Recommended is H1, and headers varies from H1, H2, H3, H4, H5 to H6. Effects on traffic: The header tags generally contain the theme of the page and are used by the search engines as one of the signals to tell them what the page is about. Clean URL We should always have or try to keep...